SecondPen.aiTemplates · Research & discovery
Jobs-to-be-Done analysis template
Origin: Clayton Christensen; switch interviews and Forces of Progress from Bob Moesta.
Sections
- Job statement
- Struggling moment
- Forces (push, pull, anxiety, habit)
- Hiring criteria
- Competing solutions
How a tough reader scores it
When you score a draft against this format, the Critic evaluates this JTBD analysis. The weights add up to 100; the fixes for the weakest criteria arrive as cards in the editor.
| Criterion | Weight |
|---|---|
| Job statement is solution-agnostic and situational | 25 |
| Emotional and social dimensions captured | 15 |
| Switch timeline based on real interviews | 20 |
| All four forces identified with evidence | 20 |
| Competition includes non-obvious alternatives | 10 |
| Implications for product are drawn | 10 |
How it works in SecondPen.ai
Open the template and the editor writes the blank once, with a line of guidance under each heading that you delete as you fill it in. Write your abstract and the editor names the format it reads like. Ask for a document with a slash command and it offers to start from the matching format. When the draft is ready, the Critic scores it against the criteria above, the way this format's toughest reader would, and the three highest-leverage fixes become Editor cards.
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