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Templates · Writing & publishing

Launch announcement post template

For a product, feature or company launch on a blog or a changelog. Origin: The "Introducing X" post as written by Stripe, Linear, Figma and Notion: what it is, who it is for, why it exists, how to get it, in that order.

Start from this templateFree, no account needed. The blank is written with guidance in each section, ready to fill in.

Sections

  1. Headline and one-line summary
  2. What it is (with a picture)
  3. Who it is for and the problem it solves
  4. Why we built it
  5. How it works, three things
  6. Availability, pricing and how to start
  7. What is next
  8. Thanks

How a tough reader scores it

When you score a draft against this format, the Critic evaluates this launch post. The weights add up to 100; the fixes for the weakest criteria arrive as cards in the editor.

CriterionWeight
The first two sentences say what it is and who it is for20
The problem is stated in the customer's terms, not the company's20
Capabilities are shown concretely, three or fewer, each with a picture15
Free of unearned adjectives and marketing filler15
Availability, pricing and the next step are unambiguous20
Length and structure suit a first-time reader10

How it works in SecondPen.ai

Open the template and the editor writes the blank once, with a line of guidance under each heading that you delete as you fill it in. Write your abstract and the editor names the format it reads like. Ask for a document with a slash command and it offers to start from the matching format. When the draft is ready, the Critic scores it against the criteria above, the way this format's toughest reader would, and the three highest-leverage fixes become Editor cards.

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