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Templates · Decisions & executive communication

Ghost deck / storyline (action titles) template

Origin: McKinsey, BCG, and Bain slide practice — the deck's argument is readable from slide titles alone.

Start from this templateFree, no account needed. The blank is written with guidance in each section, ready to fill in.

Sections

  1. Executive summary
  2. Storyline of action titles
  3. Evidence per slide
  4. Recommendation

How a tough reader scores it

When you score a draft against this format, the Critic evaluates this storyline. The weights add up to 100; the fixes for the weakest criteria arrive as cards in the editor.

CriterionWeight
Titles alone tell a complete, logical story30
Each title is a claim, not a topic label20
Evidence planned actually proves each title20
Flow follows a pyramid or SCQA structure15
Recommendation is specific and actionable15

How it works in SecondPen.ai

Open the template and the editor writes the blank once, with a line of guidance under each heading that you delete as you fill it in. Write your abstract and the editor names the format it reads like. Ask for a document with a slash command and it offers to start from the matching format. When the draft is ready, the Critic scores it against the criteria above, the way this format's toughest reader would, and the three highest-leverage fixes become Editor cards.

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