SecondPen.aiTemplates · Decisions & executive communication
One-page executive brief template
Origin: Common across government (White House and cabinet memos) and Fortune 500 staff work.
Sections
- Purpose
- Bottom line
- Key facts
- Options
- Recommendation
- Next steps
How a tough reader scores it
When you score a draft against this format, the Critic evaluates this executive brief. The weights add up to 100; the fixes for the weakest criteria arrive as cards in the editor.
| Criterion | Weight |
|---|---|
| Purpose and bottom line are unmistakable | 25 |
| Facts are quantified and sourced | 20 |
| Options are distinct with trade-offs | 20 |
| Recommendation is clear | 20 |
| Fits one page | 15 |
How it works in SecondPen.ai
Open the template and the editor writes the blank once, with a line of guidance under each heading that you delete as you fill it in. Write your abstract and the editor names the format it reads like. Ask for a document with a slash command and it offers to start from the matching format. When the draft is ready, the Critic scores it against the criteria above, the way this format's toughest reader would, and the three highest-leverage fixes become Editor cards.
More in Decisions & executive communication
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- RAPID decision rolesBain & Company (Rogers & Blenko, HBR 2006)
- DACI decision docIntuit; popularized by Atlassian's Team Playbook
- Pyramid Principle / SCQA memoBarbara Minto at McKinsey, The Pyramid Principle (1987)
- BLUF emailU.S. military writing standard (Bottom Line Up Front)
- Five-paragraph operations order (OPORD / SMEAC)U.S. Army and Marine Corps; commander's intent lets teams adapt when plans break
- Ghost deck / storyline (action titles)McKinsey, BCG, and Bain slide practice — the deck's argument is readable from slide titles alone