SecondPen.aiTemplates · Careers & job search
LinkedIn headline & About template
For anyone being found by recruiters or clients. Origin: LinkedIn's own profile guidance and recruiter search practice; the headline and About section are what appear in search results and the first screen of a profile.
Structure
- Headline (title, specialty, and value in 220 characters)
- About (hook, what you do and for whom, proof, how to reach you)
- Experience entries in the same shape as a résumé
- Featured items
- Skills
How a tough reader scores it
When you score a draft against this format, the Critic evaluates this LinkedIn profile. The weights add up to 100; the fixes for the weakest criteria arrive as cards in the editor.
| Criterion | Weight |
|---|---|
| Headline says what the person does and for whom, with a proof point, within the limit | 20 |
| The first line of About works on its own above the fold | 15 |
| About gives concrete proof with numbers rather than adjectives | 20 |
| The words a recruiter would search for appear naturally | 15 |
| Written in a first-person voice that sounds like a person | 15 |
| Experience, Featured and Skills reinforce the headline rather than scatter | 15 |
How it works in SecondPen.ai
Open the template and the editor writes the blank once, with a line of guidance under each heading that you delete as you fill it in. Write your abstract and the editor names the format it reads like. Ask for a document with a slash command and it offers to start from the matching format. When the draft is ready, the Critic scores it against the criteria above, the way this format's toughest reader would, and the three highest-leverage fixes become Editor cards.
More in Careers & job search
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- Europass CVapplications across EU member states and for programmes that require it
- Cover letterany application that accepts a letter, and cold approaches to a hiring manager
- Professional bioconference programmes, company websites, bylines, panels and press