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Templates · Strategy & planning

Lean Canvas / Business Model Canvas template

Origin: Alexander Osterwalder's Business Model Canvas; Ash Maurya's startup adaptation.

Start from this templateFree, no account needed. The blank is written with guidance in each section, ready to fill in.

Sections

  1. Problem
  2. Customer segments
  3. Unique value proposition
  4. Solution
  5. Channels
  6. Revenue streams
  7. Cost structure
  8. Key metrics
  9. Unfair advantage

How a tough reader scores it

When you score a draft against this format, the Critic evaluates this Lean Canvas. The weights add up to 100; the fixes for the weakest criteria arrive as cards in the editor.

CriterionWeight
Problems are specific and ranked, with existing alternatives named15
Early adopters are identifiable people15
UVP is a clear, differentiated one-liner15
Solution maps directly to problems10
Revenue and cost numbers are plausible15
Key metrics are the few that matter10
Unfair advantage is truly hard to copy10
Assumptions vs. validated evidence are honest10

How it works in SecondPen.ai

Open the template and the editor writes the blank once, with a line of guidance under each heading that you delete as you fill it in. Write your abstract and the editor names the format it reads like. Ask for a document with a slash command and it offers to start from the matching format. When the draft is ready, the Critic scores it against the criteria above, the way this format's toughest reader would, and the three highest-leverage fixes become Editor cards.

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