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Templates · Strategy & planning

Salesforce V2MOM template

Origin: Marc Benioff's alignment framework, used company-wide at Salesforce since 1999.

Start from this templateFree, no account needed. The blank is written with guidance in each section, ready to fill in.

Sections

  1. Vision
  2. Values
  3. Methods
  4. Obstacles
  5. Measures

How a tough reader scores it

When you score a draft against this format, the Critic evaluates this V2MOM. The weights add up to 100; the fixes for the weakest criteria arrive as cards in the editor.

CriterionWeight
Vision is one inspiring, specific sentence15
Values are ranked and would guide real trade-offs15
Methods are prioritized, concrete, and owned25
Obstacles are candid, not generic15
Every Method maps to at least one numeric, dated Measure25
Whole thing fits on one page5

How it works in SecondPen.ai

Open the template and the editor writes the blank once, with a line of guidance under each heading that you delete as you fill it in. Write your abstract and the editor names the format it reads like. Ask for a document with a slash command and it offers to start from the matching format. When the draft is ready, the Critic scores it against the criteria above, the way this format's toughest reader would, and the three highest-leverage fixes become Editor cards.

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