SecondPen.aiTemplates · Product management
Amazon 2-pager / 1-pager template
Origin: Amazon's short narrative for smaller decisions or early ideas before a full 6-pager.
Sections
- Problem
- Customer & evidence
- Proposal
- Alternatives considered
- Success metrics
- Cost & timeline
- Ask
How a tough reader scores it
When you score a draft against this format, the Critic evaluates this 2-pager. The weights add up to 100; the fixes for the weakest criteria arrive as cards in the editor.
| Criterion | Weight |
|---|---|
| Ask or decision is clear in the opening | 15 |
| Customer problem is specific and evidenced | 20 |
| Proposal is concrete enough to estimate | 15 |
| Real alternatives were weighed | 15 |
| Metrics are measurable with targets | 15 |
| Cost and timeline are credible | 10 |
| Fits in 2 pages without losing substance | 10 |
How it works in SecondPen.ai
Open the template and the editor writes the blank once, with a line of guidance under each heading that you delete as you fill it in. Write your abstract and the editor names the format it reads like. Ask for a document with a slash command and it offers to start from the matching format. When the draft is ready, the Critic scores it against the criteria above, the way this format's toughest reader would, and the three highest-leverage fixes become Editor cards.
More in Product management
- Product Requirements Document (PRD)Industry-standard spec; modern lean versions from Marty Cagan (SVPG) and teams like Figma, Intercom, and Asana
- Product opportunity assessmentMarty Cagan, SVPG — ten questions to answer before building
- Shape Up pitchBasecamp's Shape Up (Ryan Singer, 2019)
- Opportunity Solution TreeTeresa Torres, Continuous Discovery Habits (2021)
- User story with acceptance criteriaConnextra format ("As a … I want … so that …"), INVEST criteria (Bill Wake), Gherkin Given/When/Then (BDD)
- Product launch plan / GTM briefStandard product marketing practice (tiered launches used at Atlassian, HubSpot, Google)
- Now / Next / Later roadmapJanna Bastow (ProdPad); outcome-based alternative to date-driven Gantt roadmaps
- Release notes / changelogKeep a Changelog convention with Semantic Versioning