SecondPen.aiTemplates · Product management
Product opportunity assessment template
Origin: Marty Cagan, SVPG — ten questions to answer before building.
Sections
- Problem
- Target market
- Size
- Success metrics
- Alternatives
- Why us
- Why now
- GTM
- Critical success factors
- Recommendation
How a tough reader scores it
When you score a draft against this format, the Critic evaluates this opportunity assessment. The weights add up to 100; the fixes for the weakest criteria arrive as cards in the editor.
| Criterion | Weight |
|---|---|
| Problem and target customer are precise | 20 |
| Market sizing is bottom-up and sourced | 15 |
| Success metrics are measurable | 10 |
| Alternatives are honestly compared | 10 |
| Why us and why now are compelling and specific | 20 |
| GTM path is realistic | 10 |
| Recommendation follows from the evidence | 15 |
How it works in SecondPen.ai
Open the template and the editor writes the blank once, with a line of guidance under each heading that you delete as you fill it in. Write your abstract and the editor names the format it reads like. Ask for a document with a slash command and it offers to start from the matching format. When the draft is ready, the Critic scores it against the criteria above, the way this format's toughest reader would, and the three highest-leverage fixes become Editor cards.
More in Product management
- Amazon 2-pager / 1-pagerAmazon's short narrative for smaller decisions or early ideas before a full 6-pager
- Product Requirements Document (PRD)Industry-standard spec; modern lean versions from Marty Cagan (SVPG) and teams like Figma, Intercom, and Asana
- Shape Up pitchBasecamp's Shape Up (Ryan Singer, 2019)
- Opportunity Solution TreeTeresa Torres, Continuous Discovery Habits (2021)
- User story with acceptance criteriaConnextra format ("As a … I want … so that …"), INVEST criteria (Bill Wake), Gherkin Given/When/Then (BDD)
- Product launch plan / GTM briefStandard product marketing practice (tiered launches used at Atlassian, HubSpot, Google)
- Now / Next / Later roadmapJanna Bastow (ProdPad); outcome-based alternative to date-driven Gantt roadmaps
- Release notes / changelogKeep a Changelog convention with Semantic Versioning