SecondPen.aiTemplates · Product management
Shape Up pitch template
Origin: Basecamp's Shape Up (Ryan Singer, 2019).
Start from this templateFree, no account needed. The blank is written with guidance in each section, ready to fill in.
Sections
- Problem
- Appetite
- Solution
- Rabbit holes
- No-gos
How a tough reader scores it
When you score a draft against this format, the Critic evaluates this Shape Up pitch. The weights add up to 100; the fixes for the weakest criteria arrive as cards in the editor.
| Criterion | Weight |
|---|---|
| Problem is a concrete story, not an abstract feature request | 20 |
| Appetite is fixed and fits the problem | 15 |
| Solution is shaped — elements are clear but not over-specified | 25 |
| Rabbit holes are identified and de-risked | 20 |
| No-gos set clear boundaries | 15 |
| Bettable in a single betting-table discussion | 5 |
How it works in SecondPen.ai
Open the template and the editor writes the blank once, with a line of guidance under each heading that you delete as you fill it in. Write your abstract and the editor names the format it reads like. Ask for a document with a slash command and it offers to start from the matching format. When the draft is ready, the Critic scores it against the criteria above, the way this format's toughest reader would, and the three highest-leverage fixes become Editor cards.
More in Product management
- Amazon 2-pager / 1-pagerAmazon's short narrative for smaller decisions or early ideas before a full 6-pager
- Product Requirements Document (PRD)Industry-standard spec; modern lean versions from Marty Cagan (SVPG) and teams like Figma, Intercom, and Asana
- Product opportunity assessmentMarty Cagan, SVPG — ten questions to answer before building
- Opportunity Solution TreeTeresa Torres, Continuous Discovery Habits (2021)
- User story with acceptance criteriaConnextra format ("As a … I want … so that …"), INVEST criteria (Bill Wake), Gherkin Given/When/Then (BDD)
- Product launch plan / GTM briefStandard product marketing practice (tiered launches used at Atlassian, HubSpot, Google)
- Now / Next / Later roadmapJanna Bastow (ProdPad); outcome-based alternative to date-driven Gantt roadmaps
- Release notes / changelogKeep a Changelog convention with Semantic Versioning