SecondPen.aiTemplates · Go-to-market, marketing & sales
Competitive battlecard template
Origin: Sales enablement practice (Klue, Crayon, Gartner).
Start from this templateFree, no account needed. The blank is written with guidance in each section, ready to fill in.
Sections
- Competitor snapshot
- Where we win
- Where we lose
- Landmines
- Objection handling
- Proof
How a tough reader scores it
When you score a draft against this format, the Critic evaluates this battlecard. The weights add up to 100; the fixes for the weakest criteria arrive as cards in the editor.
| Criterion | Weight |
|---|---|
| Accurate and current competitor info | 15 |
| Win themes backed by evidence | 20 |
| Honest about where we lose | 15 |
| Landmine questions are sharp and usable live | 20 |
| Objection responses are concise and credible | 20 |
| Scannable in 60 seconds | 10 |
How it works in SecondPen.ai
Open the template and the editor writes the blank once, with a line of guidance under each heading that you delete as you fill it in. Write your abstract and the editor names the format it reads like. Ask for a document with a slash command and it offers to start from the matching format. When the draft is ready, the Critic scores it against the criteria above, the way this format's toughest reader would, and the three highest-leverage fixes become Editor cards.
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