SecondPen.aiTemplates · Go-to-market, marketing & sales
Messaging framework (message house) template
Origin: PR and product-marketing standard.
Start from this templateFree, no account needed. The blank is written with guidance in each section, ready to fill in.
Sections
- Umbrella message
- 3 pillars
- Proof points
- Audience variants
- Words to use / avoid
How a tough reader scores it
When you score a draft against this format, the Critic evaluates this messaging framework. The weights add up to 100; the fixes for the weakest criteria arrive as cards in the editor.
| Criterion | Weight |
|---|---|
| Umbrella message is clear and differentiated | 20 |
| Pillars are distinct and support the umbrella | 20 |
| Every claim has a concrete proof point | 25 |
| Audience variants speak to each role's priorities | 15 |
| Language is customer-centric, jargon-free | 10 |
| Boilerplates are consistent | 10 |
How it works in SecondPen.ai
Open the template and the editor writes the blank once, with a line of guidance under each heading that you delete as you fill it in. Write your abstract and the editor names the format it reads like. Ask for a document with a slash command and it offers to start from the matching format. When the draft is ready, the Critic scores it against the criteria above, the way this format's toughest reader would, and the three highest-leverage fixes become Editor cards.
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