Templates · Go-to-market, marketing & sales
Mutual action plan template
Origin: Enterprise B2B sales practice; shared close plan with the buyer.
Sections
- Shared objective
- Success criteria
- Milestones (both sides)
- Stakeholders
- Go-live date
How a tough reader scores it
When you score a draft against this format, the Critic evaluates this mutual action plan. The weights add up to 100; the fixes for the weakest criteria arrive as cards in the editor.
| Criterion | Weight |
|---|---|
| Anchored on the customer's goal and date | 20 |
| Milestones cover security, legal, and procurement | 20 |
| Every step has a named owner on the correct side | 20 |
| Dates are realistic, working back from go-live | 20 |
| Stakeholders and risks are complete | 20 |
How it works in SecondPen.ai
Open the template and the editor writes the blank once, with a line of guidance under each heading that you delete as you fill it in. Write your abstract and the editor names the format it reads like. Ask for a document with a slash command and it offers to start from the matching format. When the draft is ready, the Critic scores it against the criteria above, the way this format's toughest reader would, and the three highest-leverage fixes become Editor cards.
More in Go-to-market, marketing & sales
- Positioning canvas (April Dunford)April Dunford, Obviously Awesome (2019)
- Positioning statement (Geoffrey Moore)Geoffrey Moore, Crossing the Chasm (1991)
- Messaging framework (message house)PR and product-marketing standard
- Creative briefAdvertising agency standard (the "single-minded proposition" tradition from Ogilvy and others)
- Competitive battlecardSales enablement practice (Klue, Crayon, Gartner)
- MEDDICC deal reviewDeveloped at PTC in the 1990s (Dick Dunkel, Jack Napoli); standard in enterprise sales
- Customer case studyB2B marketing standard (Challenge → Solution → Results)