SecondPen.aiTemplates · Go-to-market, marketing & sales
MEDDICC deal review template
Origin: Developed at PTC in the 1990s (Dick Dunkel, Jack Napoli); standard in enterprise sales.
Sections
- Metrics
- Economic buyer
- Decision criteria
- Decision process
- Identify pain
- Champion
- Competition
How a tough reader scores it
When you score a draft against this format, the Critic evaluates this MEDDICC review as a skeptical sales VP. The weights add up to 100; the fixes for the weakest criteria arrive as cards in the editor.
| Criterion | Weight |
|---|---|
| Metrics are the customer's quantified outcome | 15 |
| Economic buyer is named and engaged directly | 20 |
| Decision criteria and process are documented with dates, incl. procurement | 15 |
| Pain is specific and urgent | 15 |
| Champion is tested, with power and influence | 20 |
| Competition is realistically assessed | 5 |
| Gaps have next actions | 10 |
How it works in SecondPen.ai
Open the template and the editor writes the blank once, with a line of guidance under each heading that you delete as you fill it in. Write your abstract and the editor names the format it reads like. Ask for a document with a slash command and it offers to start from the matching format. When the draft is ready, the Critic scores it against the criteria above, the way this format's toughest reader would, and the three highest-leverage fixes become Editor cards.
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