SecondPen.aiTemplates · Go-to-market, marketing & sales
Positioning canvas (April Dunford) template
Origin: April Dunford, Obviously Awesome (2019).
Start from this templateFree, no account needed. The blank is written with guidance in each section, ready to fill in.
Sections
- Competitive alternatives
- Unique attributes
- Value
- Best-fit customers
- Market category
- Relevant trends
How a tough reader scores it
When you score a draft against this format, the Critic evaluates this positioning. The weights add up to 100; the fixes for the weakest criteria arrive as cards in the editor.
| Criterion | Weight |
|---|---|
| Alternatives reflect what customers really do today | 15 |
| Attributes are truly unique and provable | 20 |
| Value is stated in customer terms with proof | 20 |
| Best-fit customer is narrow and identifiable | 20 |
| Category makes the value obvious | 15 |
| Components flow logically from one to the next | 10 |
How it works in SecondPen.ai
Open the template and the editor writes the blank once, with a line of guidance under each heading that you delete as you fill it in. Write your abstract and the editor names the format it reads like. Ask for a document with a slash command and it offers to start from the matching format. When the draft is ready, the Critic scores it against the criteria above, the way this format's toughest reader would, and the three highest-leverage fixes become Editor cards.
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